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Arquivos de Tags: tendências digitais

O impacto das tendências digitais no comportamento de compra

Jornal Montes Claros 22 de dezembro de 2025

A forma como as pessoas compram mudou de maneira profunda nos últimos anos, impulsionada pela digitalização acelerada, pelo uso intensivo de dados e pela presença constante da tecnologia no cotidiano. Hoje, o consumidor é mais informado, comparativo e exigente, o que obriga marcas e varejistas a repensarem estratégias, canais e experiências oferecidas ao longo da jornada de compra. Com o …